Changes in Short Film

With new technologies, pretty much anyone can make a short film and exhibit it for everyone to see, on sites such as youtube. Short films are very accessible, as the modern consumer has a short attention span and the time limit allows for a story to evolve in a short space of time.
Short films are a training for directors as it provides a way to make a name for yourself and get noticed on a small budget. It provides a stepping stone for directors to create something that is not confined by the conventions and restrictions of a feature filn.
9 (2005) an Academy Award nominated short film made by Shane Acker was spotted by Tim Burton, who then produced the feature length film of 9 in 2009.
http://www.youtube.com/watch?v=5IQcMeNh7Hc
A few directors are going back to their roots by making short films, for instance Spike Jonze creating 'I'm Here' after making 'Where The Wild Things Are'. Another interesting use of short film is in the instance of Mathieu Ratthe, a canadian filmmaker, who wants to direct an adaptation of The Talisman, a novel by Stephen King and Peter Straub. The problem being, Speilburg has held onto the rights of the movie for 25 years, having never made the film. So to get Speilburg's attention, Ratthe filmed a six and a half minute demo of the film and poster it on youtube.
Short film is a genre that is rejuvenating and is now very popular.
http://http://www.guardian.co.uk/film/2010/dec/19/short-films-documentary-animation-viral

Pleasures of Viewing

Emotional pleasures- emotional pleasures offered to audiences of films are particularly significant when they generate a strong audience and response.